Think about the creation of a brand concept map.The ________ step identifies the most important brand associations.
A)aggregation
B)mapping
C)elicitation

Question

Quizplus · Accepted Answer

Elicitation is the process of drawing out or gathering information, which is exactly what is needed in order to identify the most important brand associations. The mapping step involves organizing and visualizing the associations, while aggregation refers to combining multiple pieces of data or information.

Think About the Creation of a Brand Concept Map