You conduct a perceptual mapping study for shampoo and decide that it is a three-factor solution.The computer then determines the extent to which each attribute is associated with each factor.The data is shown below. $\begin{array} { l c c c }
Attribute&Factor 1&Factor 2&Factor 3\\
\text { Untangles hair } & + .88 & + .03 & - .04 \ \text { Repairs split ends } & + .23 & + .69 & + .03 \ \text { Makes hair easy to style } & + .78 & - .05 & - .21 \ \text { Revitalizes hair } & + .11 & + .88 & - .15 \ \text { One bottle lasts a long time } & - .11 & - .03 & + .88 \ \text { Not concentrated } & + .72 & + .23 & - .91 \ \text { Renews hair's natural vitamins } & + .10 & + .78 & - .22 \end{array}$ Which factor(s)contain three attributes?
A)Factor 1
B)Factor 2
C)Factor 3
D)Both Factors 1 and 2
E)Both Factors 2 and 3

Question

You conduct a perceptual mapping study for shampoo and decide that it is a three-factor solution.The computer then determines the extent to which each attribute is associated with each factor.The data is shown below. $\begin{array} { l c c c } 
Attribute&Factor 1&Factor 2&Factor 3\\
\text { Untangles hair } & + .88 & + .03 & - .04 \ \text { Repairs split ends } & + .23 & + .69 & + .03 \ \text { Makes hair easy to style } & + .78 & - .05 & - .21 \ \text { Revitalizes hair } & + .11 & + .88 & - .15 \ \text { One bottle lasts a long time } & - .11 & - .03 & + .88 \ \text { Not concentrated } & + .72 & + .23 & - .91 \ \text { Renews hair's natural vitamins } & + .10 & + .78 & - .22 \end{array}$ Which factor(s)contain three attributes?
A)Factor 1
B)Factor 2
C)Factor 3
D)Both Factors 1 and 2
E)Both Factors 2 and 3

Quizplus · Accepted Answer

The Answer of You conduct a perceptual mapping study for shampoo and decide that it is a three-factor solution.The computer then determines the extent to which each attribute is associated with each factor.The data is shown below. $\begin{array} { l c c c } 
Attribute&Factor 1&Factor 2&Factor 3\\
\text { Untangles hair } & + .88 & + .03 & - .04 \ \text { Repairs split ends } & + .23 & + .69 & + .03 \ \text { Makes hair easy to style } & + .78 & - .05 & - .21 \ \text { Revitalizes hair } & + .11 & + .88 & - .15 \ \text { One bottle lasts a long time } & - .11 & - .03 & + .88 \ \text { Not concentrated } & + .72 & + .23 & - .91 \ \text { Renews hair's natural vitamins } & + .10 & + .78 & - .22 \end{array}$ Which factor(s)contain three attributes?
A)Factor 1
B)Factor 2
C)Factor 3
D)Both Factors 1 and 2
E)Both Factors 2 and 3

You Conduct a Perceptual Mapping Study for Shampoo and Decide