Consider the two statements shown below regarding the potential contribution of secondary research.
I.Secondary research can contribute to questionnaire development.
II.Secondary research can never,on its own,answer an advertiser's
Information needs.
Which,if any,of these statements is (are)true?
A)I only
B)II only
C)Both I and II are true
D)Neither I nor II are true

Question

Quizplus · Accepted Answer

Secondary research can indeed contribute to questionnaire development by providing background information, identifying gaps in existing research, and helping to refine research questions. However, the statement that secondary research can never on its own answer an advertiser's information needs is not always true, as secondary research can sometimes provide comprehensive insights, especially if the information need aligns well with existing studies or data.

Consider the Two Statements Shown Below Regarding the Potential Contribution