Consider the two statements below.
I.Focus groups are appropriate whenever it is believed that interaction among
Respondents is necessary for obtaining depth of insights.
II.Focus groups are often a good substitute for more complex quantitative research.
Which,if any,of these statements is (are)true?
A)I only
B)II only
C)Both I and II are true
D)Neither I nor II are true

Question

Quizplus · Accepted Answer

Statement I is true because interaction among respondents in a group setting can lead to more in-depth insights compared to individual interviews. Statement II is not necessarily true as focus groups cannot always substitute for more complex quantitative research, as the two approaches have different purposes and strengths.

Consider the Two Statements Below