________ research can be defined as the monitoring and analysis of physiological responses to advertising or other visual/verbal stimuli.
A)Biometric
B)Biological
C)Biodemographic
D)Biotic
E)Bionic

Question

Quizplus · Accepted Answer

Biometric research involves the use of physical measurements and physiological responses such as eye tracking, facial recognition, galvanic skin response, heart rate, and brain activity to gather data about an individual's emotional and cognitive reactions to stimuli. Therefore, it is the best choice for the definition given in the question.

________ Research Can Be Defined as the Monitoring and Analysis