Optimal business solutions should reflect a complete knowledge of how the 5Cs, STP and 4Ps change with changes in customers, competitors, and the legal environment.

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Optimal business solutions should consider how changes in the 5Cs (company, customers, competitors, collaborators, and context), STP (segmentation, targeting, and positioning), and 4Ps (product, price, promotion, and place) affect the business in terms of dynamics from the customer base, competitors' actions, and the legal environment.

Optimal Business Solutions Should Reflect a Complete Knowledge of How