Philip Morris recently changed their name to Altria .
A) because of a merger
B) so they could remove the negative association with their name
C) restructure the company
D) simplify the brand

Question

Quizplus · Accepted Answer

Philip Morris likely changed their name to Altria to distance themselves from the negative association with their previous name, which is strongly associated with their tobacco products. This rebranding could help with public perception and image.

Philip Morris Recently Changed Their Name to Altria