Companies that have experimented with the one-to-one marketing approach have scaled back their attempts to achieve mass customization because it is not cost effective.

Question

Quizplus · Accepted Answer

One-to-one marketing approach requires personalized attention to individual customers, which can be very costly and time-consuming if implemented on a large scale. Therefore, many companies have scaled back their attempts to achieve mass customization through this approach.

Companies That Have Experimented with the One-To-One Marketing Approach Have