Economists note that imperfect competition occurs where consumers have unique needs and desires.
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Q2: Income is a psychological variable.
Q3: Families with higher household incomes hire more
Q7: The mass marketing approach is usually realistic.
Q8: Maslow's hierarchy ranges from satisfaction of basic
Q9: On a continuum from mass marketing to
Q10: In marketing, we deal with customer differences
Q11: Opinion leaders, innovators, or market mavens are
Q14: The goal of homogeneity in customers' likes
Q15: It is useful for marketers to understand
Q20: One reason celebrity spokespeople are thought to
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