Channel members continually evaluate whether their relationships with other channel members are worth it: is the service good enough for how much it costs? What term refers to this decision?
A) buy vs. sell
B) make vs. buy
C) sell vs.make
D) them vs. us

Question

Quizplus · Accepted Answer

The term "make vs. buy" refers to the decision-making process where channel members evaluate whether to produce a service or product internally or to purchase it from an external source, considering factors like cost and service quality.

Channel Members Continually Evaluate Whether Their Relationships with Other Channel