Verizon uses the RFM matrix to determine its most valuable customers. Recency is weighted at a 3, freqency is weighted at a 9, and monetary is valued at a 7. Customer A has a score of R=1, F=5, M=6. What is Customer A's RFM score?
A) 15
B) 31
C) 90
D) 100

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The Answer of Verizon uses the RFM matrix to determine its most valuable customers. Recency is weighted at a 3, freqency is weighted at a 9, and monetary is valued at a 7. Customer A has a score of R=1, F=5, M=6. What is Customer A's RFM score?
A) 15
B) 31
C) 90
D) 100

Verizon Uses the RFM Matrix to Determine Its Most Valuable