Jody wants to launch a CRM program as a tool her company can use to track spending, and she tells her boss that a CRM program does not need to segment customers into different levels of loyalty, nor does it need to reward certain customers. Jody is correct.

Question

Quizplus · Accepted Answer

Jody is correct that a CRM program can simply be used to track spending and does not necessarily need to segment customers into different levels of loyalty or reward certain customers. However, these are additional features that can be added to a CRM program if desired.

Jody Wants to Launch a CRM Program as a Tool