The objective and task method is most difficult to utilize when:
A) the product to be promoted is a cash cow
B) the product to be promoted is new to the market
C) a service is being promoted
D) the product to be promoted is intangible and in the maturity stage of its product life cycle

Question

Quizplus · Accepted Answer

The objective and task method is challenging to use for new products because it requires setting clear objectives and estimating the costs to achieve them, which can be difficult without historical data or market experience.

The Objective and Task Method Is Most Difficult to Utilize