The S-shaped response curve suggests that:
A) very low spending levels will not work
B) advertising effectiveness will vary according to spending levels
C) sales and spending on advertising are not directly related
D) advertising effectiveness will not be related to spending

Question

Quizplus · Accepted Answer

The S-shaped response curve suggests that advertising effectiveness will vary according to spending levels. This means that there is an optimal level of advertising spending, where the effectiveness of advertising in generating sales is at its highest. However, spending above or below this optimal level will not generate the same level of effectiveness.

The S-Shaped Response Curve Suggests That