In the marginal analysis approach to media budgeting, all of the following should be considered EXCEPT:
A) advertising expenditures and other variable costs
B) fixed costs of advertising
C) sales
D) gross margin net worth

Question

Quizplus · Accepted Answer

The marginal analysis approach to media budgeting considers advertising expenditures (variable costs), fixed costs of advertising, and sales in order to determine the optimal level of advertising spending. Gross margin net worth is not typically a factor in this approach.

In the Marginal Analysis Approach to Media Budgeting, All of the Following