Marketers can achieve geographic selectivity in magazine advertising by advertising in:
A) national editions of major magazines that cover the entire country
B) magazines that are edited for and targeted toward particular regions, cities, or areas
C) general-interest business publications
D) magazines that are targeted at people who enjoy gardening

Question

Quizplus · Accepted Answer

Magazines that are edited for and targeted toward particular regions, cities, or areas will allow marketers to achieve geographic selectivity in their advertising. These magazines are tailored to the interests and preferences of readers in specific regions, which makes them very effective for targeting local audiences. National editions of major magazines may reach a broader audience, but they won't be as effective at targeting specific regions. General-interest business publications and magazines that are targeted at people who enjoy gardening may not have the geographic focus that some advertisers need.

Marketers Can Achieve Geographic Selectivity in Magazine Advertising by Advertising