Which of the following statements about newspapers and magazines as advertising media vehicles is TRUE?
A) Newspapers are exclusively a local advertising medium.
B) Because of the difference in media format, there is no competition between broadcast and print media.
C) Magazines are primarily a local advertising medium.
D) Newspapers are primarily a local advertising medium but are also used by national advertisers.

Question

Quizplus · Accepted Answer

While newspapers are often associated with local news and events, they are also widely used by national advertisers to reach a broad audience. Magazines, on the other hand, tend to have more specific target audiences and may be better suited for reaching niche markets. While there may be some overlap with broadcast media, the format of print media (newspapers and magazines) offers unique opportunities for advertisers in terms of longer shelf life, more in-depth content, and targeted distribution.

Which of the Following Statements About Newspapers and Magazines as Advertising