Which of the following is the best example of the limitations of transit advertising around target audience coverage?
A) A jewelry store is concerned that buses, streetcars and subways have so many interior cards that their core customer may not pay attention to their ad.
B) A trendy clothing store believes that transit advertising would be a cost effective way to reach their target shopper.
C) It is always a concern for technology firms that their message on the sides of buses won't be comprehensive enough to convince consumers of their products' superiority.
D) A furniture store is considering advertising on interior transit cards, but is concerned that not all riders will fit into their target market.

Question

Quizplus · Accepted Answer

The furniture store's concern about not all riders fitting into their target market is the best example of the limitations of transit advertising around target audience coverage. While transit advertising can reach a large number of people, it may not be effective at reaching a specific target audience. This is especially true for interior transit cards, which are seen by all riders regardless of whether they fit into the target market of a particular advertiser.

Which of the Following Is the Best Example of the Limitations