A percentage of the traffic passing a particular billboard will not be interested in what is being promoted on it. This is known as ________.
A) waste coverage
B) clutter
C) over indexing
D) excess reach

Question

Quizplus · Accepted Answer

Waste coverage refers to the portion of the audience exposed to a promotional message who are not interested in or do not qualify for the product or service being advertised.

A Percentage of the Traffic Passing a Particular Billboard Will