Which of the following groups would most likely be the target of public relations efforts designed to increase communications with external audiences?
A) current customers and employees of the firm
B) the media and current customers
C) potential investors and the media
D) suppliers and employees of the firm

Question

Quizplus · Accepted Answer

Public relations efforts designed to increase communications with external audiences would likely target potential investors and the media, as they have the greatest potential impact on the company's reputation and financial success. Current customers and employees are already engaged with the firm and may not require as much external communication. Suppliers also have a relationship with the company, but their impact on the company's reputation and success is generally lower than that of potential investors and the media.

Which of the Following Groups Would Most Likely Be the Target