Yesterday when Enrique checked his e-mail, he had an offer to buy software that would make it easier for him to file his income tax next year. This e-mail offer is an example of how the Internet and __________ can complement each other.
A) personal selling
B) public relations
C) sales promotion
D) direct marketing

Question

Quizplus · Accepted Answer

The e-mail offer is an example of direct marketing, where a direct communication channel is used to promote a product or service to a targeted audience. The Internet has made it easier for direct marketing to reach customers through e-mail, social media, and other digital channels, making it a complement to the medium.

Yesterday When Enrique Checked His E-Mail, He Had an Offer