TV broadcasters are developing apps to foster enhanced viewer experiences while watching TV shows on their mobile devices. This relatively new phenomenon is referred to as:
A) auxiliary advertising.
B) second-screen experience.
C) mobile direct streaming.
D) TV-to-mobile video viewing.

Question

Quizplus · Accepted Answer

The term "second-screen experience" refers to the use of a smartphone, tablet, or laptop alongside a TV to enhance the viewing experience through interactive features or access to additional content. TV broadcasters are developing apps to cater to this trend and engage with audiences who are increasingly multitasking while consuming media.

TV Broadcasters Are Developing Apps to Foster Enhanced Viewer Experiences