Campbell Soup wishes to maintain consistent consumer purchase and consumption behaviour without having to advertise too often or too heavily. They should focus their communications on:
A) favourable brand switchers
B) new category users
C) brand loyalists
D) other brand switchers

Question

Quizplus · Accepted Answer

Campbell Soup's goal is to maintain consistent consumer purchase and consumption behaviour, which is likely to be achieved by focusing on their brand loyalists. Brand loyalists are the most consistent and predictable customers, and targeting them will help maintain consistent purchase and consumption behaviour without having to advertise too often or too heavily.

Campbell Soup Wishes to Maintain Consistent Consumer Purchase and Consumption