Lester's Smoked Meat is very popular in Montreal, but not as popular in the rest of Canada. Given this information, Lester's should use _ segmentation.
A) geographic
B) behaviouristic
C) personality
D) demographic

Question

Quizplus · Accepted Answer

Geographic segmentation is the best choice for Lester's smoked meat because it is popular in a specific geographic location (Montreal) and less popular in the rest of Canada. By targeting their marketing efforts towards Montreal and the surrounding area, they can work on increasing their market share in that region.

Lester's Smoked Meat Is Very Popular in Montreal, but Not