Dara Smith looked at articles in Consumer Reports magazine and asked the salesperson at Future Shop many questions before purchasing a stereo receiver. These activities are examples of:
A) external search
B) post-purchase evaluation
C) internal search
D) problem clarification

Question

Quizplus · Accepted Answer

Dara Smith undertook external search by looking at articles in Consumer Reports magazine and asking the salesperson at Future Shop. Internal search refers to the process of gathering information from memory, while post-purchase evaluation takes place after the purchase to assess satisfaction with the product. Problem clarification refers to the process of identifying and defining a problem that needs a solution.

Dara Smith Looked at Articles in Consumer Reports Magazine and Asked