Consumer behaviour is defined as:
A) the act of physically purchasing a product
B) conspicuous consumption
C) the act of making a final decision as to which product to purchase
D) the process people engage in when searching, selecting, and using products and services that they need

Question

Quizplus · Accepted Answer

Consumer behaviour is the process in which individuals or groups engage in when searching for, selecting, purchasing, and using products or services that they need or want. It involves a range of activities such as problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Therefore, option D is the best choice that describes the definition of consumer behaviour.

Consumer Behaviour Is Defined As