A comprehensive literature review suggests that the effects of advertising should be evaluated using the following three dimensions:
A) awareness, affect, and comprehension
B) cognition, preference, and retention
C) cognition, affect, and experience
D) attention, preference, and retention

Question

Quizplus · Accepted Answer

The correct dimensions for evaluating the effects of advertising, as suggested by a comprehensive literature review, are cognition (thinking), affect (feeling), and experience (actions or behaviors). These dimensions encompass the mental processing, emotional response, and behavioral outcomes influenced by advertising.

A Comprehensive Literature Review Suggests That the Effects of Advertising