Learning through __________ plays an important role in marketing. Buyers can be conditioned to form favourable impressions and images of various brands through the associative process.
A) operant conditioning
B) instrumental conditioning
C) the elaboration likelihood model
D) classical conditioning

Question

Quizplus · Accepted Answer

Classical conditioning is the process of conditioning an individual's behavior and response towards a particular stimulus. In marketing, buyers can be conditioned to form favorable impressions and images of various brands through the associative process. Through various marketing techniques such as repeated exposure, linking a brand with a positive experience or emotion, and using well-known spokespersons or celebrities, buyers can become conditioned to associate positive feelings with a particular brand.

Learning Through __________ Plays an Important Role in Marketing