Arminda is watching a late night TV show when a low-budget commercial for a local restaurant comes on the air. She is turned off by the poor quality of the commercial and immediately tunes out the message without processing any of the information. Arminda is engaging in what type of message processing?
A) Central processing
B) Peripheral processing
C) Source blocking
D) Support arguing

Question

Quizplus · Accepted Answer

Arminda is engaging in peripheral processing because she is focusing on the external aspects of the message (the poor quality of the commercial) and not the actual content being communicated.

Arminda Is Watching a Late Night TV Show When a Low-Budget