_________is a term used to describe a message receiver's feelings of favourability or unfavourability toward an advertisement.
A) Brand attitude
B) Attitude toward the ad
C) Source derogation
D) Purchase intent

Question

Quizplus · Accepted Answer

Attitude toward the ad refers to the message receiver's feelings of favourability or unfavourability toward an advertisement. Brand attitude refers to the overall evaluation of a brand, source derogation is a cognitive bias where the source of the message affects its perceived credibility, and purchase intent refers to the likelihood that a consumer will buy a product or service.

_________Is a Term Used to Describe a Message Receiver's Feelings