For which of the following products would an advertiser be more likely to use the low-involvement hierarchy to explain the consumer decision making process?
A) Yard landscaping
B) Bar of soap
C) Digital camera
D) Wedding dress

Question

Quizplus · Accepted Answer

Low-involvement hierarchy is a type of decision-making process that occurs when consumers have low involvement with a product or service, and they typically do not have a strong preference for a particular brand. Bar of soap is a low-involvement product and consumers are likely to use the low-involvement hierarchy as they are not much involved in the decision-making process.

For Which of the Following Products Would an Advertiser Be