According to the dissonance/attribution model, the consumer passes through which of the following response sequences during the decision-making process?
A) Do ‹ feel ‹ learn
B) Learn ‹ feel ‹ do
C) Do ‹ learn ‹ feel
D) Feel ‹ learn ‹ do

Question

Quizplus · Accepted Answer

The dissonance/attribution model suggests that consumers experience dissonance (a state of psychological discomfort) after making a decision. To reduce this dissonance, they engage in post-decision behaviors such as seeking information that supports their choice (learn) and engaging in behaviors that reinforce their decision (do).

According to the Dissonance/attribution Model, the Consumer Passes Through Which