According to Rossiter & Percy's approach, the link between marketing objectives and communication objectives is:
A) geared to sales figures
B) measurement of brand attitudes and purchase intent
C) behavioural objectives
D) environmental analysis

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The Answer of According to Rossiter & Percy's approach, the link between marketing objectives and communication objectives is:
A) geared to sales figures
B) measurement of brand attitudes and purchase intent
C) behavioural objectives
D) environmental analysis

According to Rossiter & Percy's Approach, the Link Between Marketing