The least important member of the buying team is the Gatekeeper.

Name: The least important member of the buying team is the Gatekeeper.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The Gatekeeper is an important member of the buying team as they control access to the decision-makers and can influence the buying process. They are responsible for screening and filtering out salespeople or marketers who are irrelevant or unqualified. Their role is crucial in ensuring that the buying team is not overwhelmed with irrelevant information or proposals.

The Least Important Member of the Buying Team Is the Gatekeeper