Mass communication and high technology are creating similar patterns of consumption in diverse cultures worldwide,which means that many companies may find it difficult to survive by relying solely on domestic markets.

Question

Quizplus · Accepted Answer

The statement suggests that the widespread influence of mass communication and high technology is leading to greater global cultural convergence, which in turn may negatively impact businesses that are focused solely on domestic markets.

Mass Communication and High Technology Are Creating Similar Patterns of Consumption