A company's competitive advantage is more durable when:
A) barriers to imitation are low and there are few capable competitors.
B) barriers to imitation are high and there are many capable competitors.
C) barriers to imitation are high and the industry is stable.
D) the industry is stable and there are many capable competitors.
E) the industry is stable and barriers to imitation are low.

Question

Quizplus · Accepted Answer

A company's competitive advantage is more durable when barriers to imitation are high, making it difficult for competitors to replicate the company's unique resources or capabilities, and when the industry is stable, reducing the likelihood of disruptive changes that could erode the advantage.

A Company's Competitive Advantage Is More Durable When