Viewing businesses as star, cash cow, dog or question mark is an oversimplification.

Name: Viewing businesses as star, cash cow, dog or question mark is an oversimplification.
Brand: Quizplus
Rating: 4.9 (31 reviews)

Question

Quizplus · Accepted Answer

The four categories of businesses (star, cash cow, dog, or question mark) is a framework known as the Boston Consulting Group (BCG) matrix. While this framework can be useful in some situations, it is an oversimplification and does not fully capture the complexity and diversity of businesses.

Viewing Businesses as Star, Cash Cow, Dog or Question Mark