Which strategy would be most appropriate for a company classified as a Dog?
A)Product development
B)Market development
C)Retrenchment
D)Market penetration
E)Forward integration

Question

Quizplus · Accepted Answer

Retrenchment would be the most appropriate strategy for a company classified as a Dog. A Dog is a product that has a low market share in a low-growth market. These products are not generating significant revenue and are not expected to do so in the future. Retrenchment would involve reducing investments in the product and possibly divesting or discontinuing it altogether. This would allow the company to focus its resources on more profitable products and markets. The other options such as product development, market development, and market penetration are more suitable for products in high-growth markets or with high market share. Forward integration involves acquiring or owning suppliers or distributors, which is not relevant in this case.

Which Strategy Would Be Most Appropriate for a Company Classified