Manufacturers can obtain detailed sales data from channel members more readily if they have:
A) A weak market position.
B) A contractual agreement.
C) EDI.
D) A computer network linking all channel members.
E) A manager with a referent power base.

Question

Quizplus · Accepted Answer

A contractual agreement between the manufacturer and its channel members can include provisions that require the sharing of sales data. This can help the manufacturer obtain detailed sales data more readily.

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