Bruce Computer Software,in developing its new products,must recognize that its intermediaries will be enthusiastic only if the new products:
A) Are highly differentiated.
B) Complement the intermediaries' current assortment.
C) Are of high quality.
D) Are unique.
E) Offer new opportunities to gain new customers.

Question

Quizplus · Accepted Answer

Intermediaries will be more likely to promote and sell a new product if it complements their current assortment. This will allow them to offer their customers a more diverse range of products and may also help them generate more sales. Highly differentiated, high quality, unique, or new opportunity products may also be attractive to intermediaries, but they are not the only factors that can influence their enthusiasm.

Bruce Computer Software,in Developing Its New Products,must Recognize That Its