The four subdimensions of market behavior discussed in the text are:
A) When, where, how, and why the market buys.
B) Who does the buying, where, why, and how the market buys.
C) How, when, and where the market buys, and who does the buying.
D) Market size, market geography, market density, and who does the buying.
E) Consumer density, why consumers buy, and who buys.

Question

Quizplus · Accepted Answer

The four subdimensions of market behavior are how, when, and where the market buys, and who does the buying. Option C covers all four subdimensions. Option A covers three subdimensions but misses out on who does the buying. Option B covers all four subdimensions but places too much emphasis on who does the buying. Option D and E are incorrect as they either do not cover all four subdimensions or include irrelevant factors.

The Four Subdimensions of Market Behavior Discussed in the Text