Which of the following statements is a false statement about Hlavacek and McCuistion's channel member selection criteria for technical product sold in industrial markets?
A) Manufacturers should select distributors who carry a rather small array of products.
B) Financial capacity should not be overemphasized; sometimes less well-financed distributors are "hungrier".
C) Aggressiveness of the distributor always is a vital criterion.
D) A distributor that is a "small business" will be able to focus more attention on specific products.
E) A channel member's market coverage should be a criterion.

Question

Quizplus · Accepted Answer

A distributor that is a "small business" may not necessarily be able to focus more attention on specific products, as they might lack the resources and reach compared to larger distributors.

Which of the Following Statements Is a False Statement About