Which consumer characteristics of the targeted customers will form the basis for the channel design decisions?
A)Station approach and income level
B)Transactional analysis and future (predictable)categories of contingency
C)Lifetime value
D)Demographics and psychographics

Question

Quizplus · Accepted Answer

Demographics and psychographics are the consumer characteristics that will help in designing the appropriate channels to reach the target audience. Demographics include age, gender, income level, education, and occupation, while psychographics include personality, values, lifestyle, and attitudes. By understanding these characteristics, businesses can identify the best channels to reach their target audience effectively.

Which Consumer Characteristics of the Targeted Customers Will Form the Basis