Items such as market knowledge, effective advertising programs, fundraising capabilities and trained staff are NOT regarded as assets because they:
A) are monetary items.
B) are not controlled by the entity.
C) cannot be reliably measured.
D) are too difficult to manage.

Question

Quizplus · Accepted Answer

The Answer of Items such as market knowledge, effective advertising programs, fundraising capabilities and trained staff are NOT regarded as assets because they:
A) are monetary items.
B) are not controlled by the entity.
C) cannot be reliably measured.
D) are too difficult to manage.

Items Such as Market Knowledge, Effective Advertising Programs, Fundraising Capabilities