How can marketers determine the education levels of a culture?
A)By using secondary data on literacy rates and enrolment in secondary or higher education
B)By observing how well the people of the culture speak
C)By comparing primary school entry statistics with university entry statistics
D)Through self-reported linguistic analysis (SRLA)

Question

Quizplus · Accepted Answer

Using secondary data on literacy rates and enrolment in secondary or higher education is the most reliable way to determine the education levels of a culture. This data provides concrete statistics on the proportion of the population that is educated and to what level. Observing language spoken, comparing entry statistics, or using self-reported linguistic analysis are all subjective and less reliable methods for determining education levels.

How Can Marketers Determine the Education Levels of a Culture