Which of the following statements is not true when describing international transactions?
A)Marketing internationally needs to be pursued, often aggressively.
B)Those who do not participate in the transaction are still exposed to the changing influences of international marketing.
C)International marketing can be as much art as science.
D)The international marketer recognises the changing nature of transactions but is not part of the exchange.

Question

Quizplus · Accepted Answer

The statement that "the international marketer recognises the changing nature of transactions but is not part of the exchange" is not true. International marketers are an integral part of international transactions and actively participate in them.

Which of the Following Statements Is Not True When Describing