Which of the following statements is true about focus groups?
A)The larger the number of participants, the better.
B)The group dynamics may bring out information that may not have emerged in individual interviews..
C)Representativeness is a common strength of this method.
D)The data that emerge are likely to be less voluminous and more systematic than structured survey data.

Question

Quizplus · Accepted Answer

Focus groups typically involve a small number of participants (usually 6-10) and are designed to encourage group discussion and interaction. This dynamic can facilitate the emergence of information and insights that may not have come up in individual interviews. Option A is not true since a smaller number of participants is generally preferred in focus groups. Option C is not always true as the representativeness of a focus group depends on the sampling method used. Option D is not true since focus group data is often more open-ended and less structured than survey data, leading to more varied and unpredictable responses.

Which of the Following Statements Is True About Focus Groups