In comparison to surveys, qualitative research is
A) more subjective and more generalizable.
B) less subjective and more generalizable.
C) more subjective and less generalizable.
D) less subjective and less generalizable.

Question

In comparison to surveys, qualitative research is​
A) ​more subjective and more generalizable.
B) ​less subjective and more generalizable.
C) ​more subjective and less generalizable.
D) ​less subjective and less generalizable.

Quizplus · Accepted Answer

Qualitative research involves gathering non-numerical data through methods such as interviews, focus groups, and observations. This type of research is often more subjective because it involves interpretation and analysis of the data by the researcher. Unlike surveys, qualitative research typically involves a smaller sample size and is less generalizable to the larger population. Therefore, choice C is the best answer.

In Comparison to Surveys, Qualitative Research Is​

In Comparison to Surveys, Qualitative Research Is