The two main branches of study under Marketing Intelligence are Marketing Strategy and Database Marketing.
Correct Answer:
Verified
Q25: Marketing intelligence helps to capture popular perceptions
Q26: Marketing Intelligence does not focus on creating
Q27: Marketing Research is an immediate or an
Q28: Information in existing databases is not useful
Q29: Extrapolation from present data is an effective
Q31: Business Intelligence is the actionable information that
Q32: Obtaining information about customer needs and gather
Q33: Marketing Intelligence helps decision makers in building
Q34: In Scenario Planning technique key change indicators
Q35: A satisfied customer is a profitable customer
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