Marketing research involves the gathering and analysis of data for the purpose of evaluating decisions which have been made in the public or private sector.

Question

Quizplus · Accepted Answer

Marketing research involves the systematic process of collecting, analyzing and interpreting information to inform decision-making in the public or private sector. It helps businesses and organizations to identify market trends, consumer behavior, and preferences, and to develop effective marketing strategies that meet the needs of their target audience. Hence, the statement is true.

Marketing Research Involves the Gathering and Analysis of Data for the Purpose